Wicona is one of the leading suppliers of aluminium windows, doors and façade systems in Europe. We are owned by the Norwegian group Hydro, which is present within all market segments for aluminium, with sales and trading activities throughout the entire value chain. Hydro is the only 360° company in the global aluminium industry, with operations in 40 countries all over the world. By combining local expertise, worldwide reach and unmatched capabilities in R&D, our 35,000 employees create innovative aluminium solutions throughout the value chain.
Sales Director Central South East Europe (m/f/d)
Hydro Extrusions is a world-leading aluminium extrusion business counting around 100 production sites in 40 countries and employing 20,000 people. Through our unique combination of local expertise, global network, and unmatched R&D capabilities, we can offer everything from standard profiles, to advanced development and manufacturing for most industries.
Lead growth. Inspire people. Shape the future
We are looking for an experienced and entrepreneurial Sales Director to lead our Central South East Europe region. In this strategic leadership role, you will drive profitable growth, strengthen our market presence, develop high-performing teams, and contribute to our sustainability ambitions while creating long-term value for our customers and partners.
What we offer you
A key leadership role with strategic responsibility for the Central South East Europe region.
The opportunity to shape and drive the regional growth strategy within an international organization.
Strong collaboration with cross-functional and international teams across the DACH and CSEE region.
High level of autonomy and entrepreneurial responsibility.
The chance to contribute to our sustainability and circularity ambitions.
An international and dynamic work environment with excellent development opportunities.
What you will be doing
Lead and further develop the CSEE business in alignment with the overall SU strategy.
Develop and coach the regional sales team to support long-term business ambitions.
Drive profitable growth and execute the regional sales strategy, with full responsibility for volume, revenue, margin and EBIT.
Lead contract negotiations in close cooperation with the legal department.
Establish, maintain and expand sustainable relationships with key fabricators, customers, investors and business partners.
Build and manage a strong project pipeline across the region.
Collaborate with local and cross-border fabricators to secure and develop projects.
Strengthen and develop the WICONA brand presence within the allocated marketing budget.
Build a strong industry network through events, associations and professional social media activities.
Execute the company’s sustainability and circularity strategy within the CSEE region.
Monitor market developments, regulations and business trends and provide relevant business intelligence.
Act as an active member of the SU DACH CSEE management team.
Ensure full compliance with all applicable company policies and regulations.
What will make you successful?
Bachelor’s or Master’s degree in a commercial, business or technical field.
Several years of professional experience in sales leadership roles, ideally within the building envelope, facade or construction industry.
Proven experience in international sales and business development.
Strong customer focus and confidence in direct customer interactions.
Demonstrated track record of achieving ambitious sales targets and business results.
Excellent leadership, people management and coaching capabilities.
Strong communication, negotiation and stakeholder management skills.
Entrepreneurial mindset combined with a structured and independent way of working.
High willingness to travel nationally and internationally.
Fluent in English and Serbo-Croatian; German is considered an advantage.
Collaborative leadership style and strong team-player mentality.
Equal opportunities
At Hydro, we believe diversity makes us stronger. We welcome diverse experiences and perspectives, and invite all qualified candidates to apply. We review every application fairly and strive to provide equal opportunities for everyone to grow and succeed.
Apply before: 30/09/2026
Posted on:
10 Jul 2026
Location:
Zagreb, HR
Department:
HBS CSEE
Business Area:
Hydro Extrusions(EXSO)
Legal Entity:
Hydro Building Systems Croatia d.o.o.
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